Pink, shiny, inflated 3D letters spelling out 'FUCKED' with a purple shadow and a part of a pink box on the right side.

Economic turmoil, an uncertain global outlook, the implications of AI – the lives of freelance advertising creative teams has never been harder.

“The jobs market is at the worst place we’ve seen it in 20yrs”
— Anonymous Recruiter
“As 2025 continues to unfold, freelancing is unlikely to be easy for most of us as we navigate uncertain economic conditions, evolving client expectations and technological disruption. But one thing’s for sure: those of us who can adapt—whether that be through specialisation, relationship building, strategic positioning or technological integration—have the best chance of prospering in this unknowable new world.”
— creativeboom.com/insight/state-of-the-industry-2025-freelancers/

If it can work for feet it can work for you

The rules of the creator economy are simple: make stuff – get paid.

If the value of an advertising creative is in the ideas we produce, why do we charge for time rather than our thinking?

Work needs to change. Rather than billing through umbrellas, intermediaries, and resource managers, we want to connect directly to the creatives and brands that need our ideas. 

Statistics suggest that the creator economy is worth an estimated $250 billion and expected to double by 2027. Where sites like OnlyFans have democratised access to this multi billion industry – could the same be done for the freelance creative industry?

Part of a person's leg wearing a red stocking or tights, resting on a gray ledge or table with a white background.
Yellow text reading "Lovely feet" on a black background.
Woman with colorful hair and metallic red dress touches her lips while posing against a plain background.
Text in yellow reads, "DON'T HATE PLAYER HATE GAME" on a black background.
“Imagine being an artist and having nearly 8 million monthly listeners on Spotify but earning more money from having 1,000 people subscribe to pictures of your feet. Don’t hate the player, hate the game.”
— Lily Allen

Time to quit and join OnlyFans?

☠

Time to quit and join OnlyFans? ☠

Logo for the show 'Very Babys' with the text 'Advertising's first OnlyFans creative team' above it in red and black.

Goodbye clients, hello subscribers. Changing the way we connect to the people who make work happen.

We are going to get up close and personal to your creative challenges. Offering a pay-as-you-go creative solution that charges for our ideas, and not our time.

A green promotional graphic for Adam and Marc's creative team, featuring three black-and-white photos of the two men on the left side, with the phrase 'Young, dumb and full of IDEAS' crossed out and replaced by the phrase in bold black letters 'IDEAS'. It includes smaller text about their advertising team on OnlyFans and a link to their page.

How it works

♥ Set up an OnlyFans accounts

♥ Subscribe to OnlyBriefs for free

♥ Stay up to date with our sexiest work to date

♥ DM us for a brief, agree the budget, and pay in tips.

♥ We’ll turn round a custom video presentation within 24hrs

Horizontal rainbow gradient from black at the top, to gray in the middle, then red at the bottom.
A white object with the word ''Chocolate'' embossed on it, likely a chocolate bar or packaging.
Feet with toes labeled spelling 'HAPPY' and 'MOTHER'S DAY' on the toes, on grass with small white daisies.