ITV Creative
There’s No Place Like ITV
Entrusted by ITV Creative’s ECD Tom Houser, we helped lead the creative on ITV’s most ambitious brand campaign since the launch of ITVX in December 2022. The brand positioning was powerfully simple - ‘There’s No Place Like ITV’, championing all that makes the channel a national treasure, using IFYKYK references that fans of the shows adore.
Supported by a huge collaborative team, we delivered a full-scale roll out across TV, radio, digital and social, plus over 50 bespoke OOH executions.
The best of our TV spots
Quantity and Quality
(done quickly!)
250+
Production deliverables overseen and quality checked
8
Week booking
23
Master AV executions
50+
Print/digital creative executions
Audio
We created two distinct routes for audio advertising across Spotify and radio.
Route 1: Sync celebrated the shows by taking a deep dive into archive for soundbites fans will recognise.
Route 2: Conversation emulates how fans talk about the shows, offering listeners the chance to decode the references.
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