ITV Creative
Love Island ‘26:
It’s all kicking off
Following our work on ITV’s latest brand campaign, ITV Creative invited us back for the new season of Love Island.
Airing alongside the World Cup, the campaign needed to cut through on TV while feeling natively social – mirroring the obsessive online analysis usually reserved for football. So, after donning our shortest shorts, we delivered a suitably OTT sports-network-style TV ad.
This gave us the perfect mechanic to pull the entire campaign through the line: Social Post-Matchup Fanalysis, Graftics, Villa Action Reviews, and more. Far from just a load of crap puns, it was a killer concept with legs as long as a bombshell's.
ECD & CD: Tom Houser & Mat Rees
Creatives: Adam Kirby & Marc Gibb
Director: Chris Boyle
Production Company: Private Island
Senior Designer: Tina Victoria Afshar
Visual Graphics and Motion Artist: Dan Sollis
Strategy: Courtnee Haley, Alex Orton and Whitney Burdett
Producer: Rebecca Sherab
Head of Production: Trine Johnson
Production Manager: Rufus Rose
Post Producer: Zina S.
PA's - Carita C. and Annabel Eveyln
Senior Marketing Manager: Queenie Antwi
Press Publicity Manager: Noel Daniels
Photographers: Rachel Joseph and Joel Anderson
Delivery Manager: Dan Smith
Love Island 2026 - it’s all kicking off. TVC
When two cultural moments collide
To truly merge Villa drama and football culture, we went all-in on fan culture across out-of-home and social.
We rolled out nostalgic, Panini-style sticker OOH across high-impact sites, wrote terrace-style Love Island chants, and dropped custom LI26 influencer football shirts – that were also sold directly through the official Love Island store.
Getting to blend two massive cultural moments into one unified world was a pure joy to make.
But did they make a 10ft tall Love Island water bottle mascot?
You bet we did!
Every summer tournament needs a mascot and Love Island ‘26 is no different. Meet Sippy, a 10ft reimagining of the iconic Love Island water bottle.
Sippy led the pre-season campaign, drumming up excitement and appearing at UNICEF’s Soccer Aid.
But who’s in the suit? You’ll have to ask us in person before we reveal the secret.
