ITV Creative

The Hunderground

What do you get if you cross ITV’s award-winning ‘There’s No Place Like ITV’ campaign with Kings Cross Station?

The Hunderground – a high impact, two-week, King’s Cross takeover celebrating UK hun culture. 

ITV is the undisputed “Home of Huns” as we found out from ITV Media’s ‘Hey Hunni!’ cultural strategy paper. So, building on this insight, we identified that huns aren't found in stuffy museums or galleries. They thrive on the Piccadilly Line (or, the “Piccy-bits line”), secretly swigging from a can of M&S G&T on the way to the matinee of the Mamma Mia dining experience. It felt only right to celebrate these unofficial national treasures ("natty trejs") in their natural habitat.

The station was completely over-hun (sorry) with a "Hall of Huns", "Wisdom of Huns", and a fully hun-ified Piccadilly Line train.

Read what Campaign had to say about it here.